Law firm marketing can be tough, especially since there are more than 1.3 million attorneys in the United States according to the American Bar Association.
To ensure your law firm converts website visitors into paying clients, first your firm needs to stand out from the crowd. Here are three ways your firm can achieve this feat:
Tip #1: Hire a Good SEO Agency
Although it will take some time to see results, investing in a reputable search engine optimization (SEO) company can increase your conversion rate and keep the cost per conversion low. In competitive markets, a strategic SEO campaign can take a year or more to return results and increase lead generation; however, in smaller markets, the time frame can be cut to a few months.
When shopping for an SEO company, remember to take your time. Not all companies are equal and hiring a bad company can cost your firm precious money and several months of time. Remember, if a company’s offer sounds too good to be true, it probably is.
Tip #2: Publish Stellar Content
As far as blog topics go, law firms are notorious for having what some consider to be dull content. To help change this perception, as well as improve SEO link building and gain positive PR, consider sprinkling in some content that might be considered “share worthy.”
Tip #3: Incorporate Videos
A 2014 study out of Princeton University polled adults about numerous professions, including accountants, engineers, executive officers, lawyers, researchers and scientists. Results showed that lawyers are perceived as cold and untrustworthy.
With this kind of negative connotation, how can lawyers attract clients? One way is through video. Take care to ensure that any videos published on your website or via social media are high quality and professional. Anything less and uploading videos to your website can negatively affect your law firm’s internet presence.
Continue reading: Video Marketing Best Practices for Law Firms
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