Video marketing has become one of the most frequently used trends in marketing. This is due in large part to the increase of videos being shared across social media as well as recent advances in bandwidth.
The trend has allowed law firms to begin implementing more video marketing. So if you’re on the fence about its usefulness, here are 10 reasons to reconsider.
- Law firms that use video see an increase in traffic upwards of 41% compared to law firms that don’t.
- The conversion rate of websites making use of video comes in at 4.8%. For those who don’t use videos, it’s around 2.9%.
- Organic search traffic for law firms employing video can increase by upwards of 158%. This is because over half (62%) of Google searches use video.
- Almost 75% of millennials are more receptive to making decisions when videos are a part of their decision making process.
- 60% of millennials prefer to watch videos than read content. However, be cautious: millennials are 62% more likely to perceive you negatively if you publish a video poor in quality.
- Across the age bracket, people are 4 times as likely to watch videos than to read content about products.
- Putting videos on your firm’s landing page(s) can drive up conversion rates by 80%. Likewise, conversions can raise by 20% with videos on homepages.
- Content marketers agree: 70% state that they see more conversion from video over other forms of marketing.
- Law firms can see their revenues nearly double as compared to businesses that don’t use videos.
- Social media video posts can lead to an increase of shares by 1200%.
At SEOLegal, we can help you produce quality videos that deliver higher quality leads for your law firm. Contact us today to learn how.
