Conversion rate optimization (CRO) is becoming increasingly important for marketing, specifically in the area where SEO and content marketing. CRO makes it possible to investigate the performance of your legal website as well as entice new clients to contact your firm through the process of onsite optimization.
In order to incorporate a successful CRO into your law firm’s marketing plan, here are four tools you should consider using.
1. “The Definitive Guide to Conversion Rate Optimization”
This is a series of guides published by Neil Patel, well-known marketing guru, on the blog QuickSprout. Recently, Patel released this eBook which has quickly become a popular guide for becoming proficient in legal CRO.
2. KISSmetrics
While testing to discover what works best for your own website is always necessary, KISSmetrics can help you work around the guessing game. They offer 100 CRO case studies to help you plan.
3. “Conversion Rate Experts Blog”
The name says it all—this is one of the leading experts concerning the workings of CRO. It includes advanced case studies as well as tricks and tips to help make your blog the best. BONUS TIP: Check out the infographic about the steps to creating better conversions.
4. Unbounce blog
Unbounce.com is a website for landing page optimization software. The site provides access to blogs on various topics, including A/B testing, landing page optimization, CRO and marketing.
