Every law firm must seek new ways to outwit, outmaneuver and outlast competition. Effective marketing is one of the biggest challenges legal practices face these days and it must be done properly and in a timely manner.
Are you hoping for a fresh start for your law firm in 2016? As 2015 comes to a close, evaluate how your firm has done over this past year and find ways that your marketing strategies could be improved by considering the following suggestions:
- Communication. How well do you truly communicate with your clients – past clients and prospects?Consider starting off 2016 on the right foot by generating a monthly newsletter of interesting legal topics. Keep a tracking system of how often you are in touch with each potential client. SEO Legal actually offers a newsletter service and other marketing ideas to help you stay in contact with the people that matter most to your firm.
- Local Advertising. Your competition may not consider advertising in local stores and publications, but you definitely should. If you want to make yourself known to your community, you should advertise in the places where the community spends a lot of their time (i.e. grocery stores, restaurants, coffee shops, etc.)
- Social Media. You may hate the thought of managing Facebook or Twitter for your firm, but it truly is a necessity in this day and age. You need to have a forum where clients and prospects can communicate with you and see your articles and information apart from the website. Social media can also present your firm as “in touch” with modern technology.
- Videos. People these days are most engaged by videos. Consider having someone ask you questions and answering them on a professional video. Also, client testimonials can go a long way when you present these on your website and social media.
- Community Involvement. Lawyers can often have a bad rap for being “stuffy” and “stuck up.” Change that perception by becoming a friendly, active member of your community. In addition to videos that allow people to get to know you, speaking face to face with prospects goes further than many can imagine.
- SEO, SEO and SEO! Are you familiar with the proper strategies of search engine optimization or SEO? SEO Legal can help your law firm get to the top of the search rankings above that competitor’s firm.
If you want 2016 to be a new and improved year for your law firm, let SEO Legal guide you in the latest top marketing strategies. We are experts on the latest technology and SEO practices needed to maintain a top Google ranking for your firm. Contact us today to learn how your firm can benefit from targeted website marketing when you work with us!
