Using basic SEO techniques can be vital to your law firm’s success. Along with hiring a knowledgeable online marketing company specializing in SEO to assist your firm, there are some simple steps you and your attorneys can take to ensure that your law firm is listed at the top of internet searches.
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Have a strong website for your firm.
Having a strong web presence is crucial for any business, but it’s even more important for a service industry business like a law firm. To have a high performing website, you need to ensure that certain items are included on your pages.
Below you’ll find a list of SEO needs for your website:
- You need to upload an updated robots.txt file; this gives web robots information on how to use the site
- You must have a crawl-able website
- Each page of your webpage needs a unique (and descriptive) title tag
- All of your pages should have a single H1 tag
- Your website text should be unique and useful
- All of your website images should have img alt attributes; these act as a placeholder for images if they can’t display
- You need to include Google Analytics
- Ensure all of your pages have real content, not filler text
- Your website needs to perform across various browsers (i.e. Firefox, Chrome, and IE)
- Make sure you website is mobile-friendly
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Have a clearly defined audience in mind.
Along with having a strong website, you also need to have a clear mindset for who your target audience is. This includes the following:
- Having a plan of how search engines and users locate your practice
- Consider all possible forms of audience, from prospective to current clients
- Have a clearly defined audience; this includes psychographic and demographic information
- Devise a way to predict what kind of queries and keywords will bring potential clients to your website
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Other web essentials
Aside from a stellar website and clearly defined audience, you also need to consider the following:
- You should have a plan in place to measure your website’s data. This includes how people are using your information (sharing, linking to, consuming, etc.).
- You need to make use of social media sites (Facebook, Twitter, Google+, LinkedIn, etc.)
- You need to have a way to distribute your website’s content (i.e. blog, knowledge center, press releases, etc.)
As you can see, there’s a lot to think about when it comes to optimizing your law firm’s website. Many firms simply don’t have the time, nor the resources, to devote to these internet marketing needs – which is why the optimization services of a firm like SEOLegal are so essential.
To find out how SEOLegal can help you, either browse our site or contact us.
