While working to increase your website’s traffic should definitely be important to your law firm, you should also take into consideration the number of visitors that leave your site (and visit your competitors instead).
In order to increase the likelihood that your website visitors will become new clients, first you need to make sure your website provides better information and looks better than your competitor’s.
Here are several of the most common ways in which law firm websites miss the mark:
1. Poor Website Design
How your website looks is a reflection of your brand; therefore, if you allow your brand to become outdated (or just bad in the first place), your law firm will appear second-rate. This will lower the chance that your visitors will take the big step and trust you enough to take on their case.
2. Dreadful Content
In order for your firm’s website to be successful, you need well-written content. There’s no way around that fact. Avoid practices like keyword stuffing, as this can annoy your visitors and hurt your search ranking through Google.
3. Information Overload/Missing or Poor Navigation
Visitors don’t want to search for information—they want it easily accessible. Moreover, they want enough information to make an informed decision about your firm. Failure to provide either will result in losing the potential client.
4. Mobile Device Incompatibility
Nowadays, many people (more than 50%) use their cell phones or tablets to do the majority of their searches. Therefore, you must ensure your website is mobile-friendly or you will be missing out on clients.
5. Pop-ups
Nobody likes pop-ups, so why run the risk of running your potential clients away by incorporating them into your website design? If you simply must use a pop-up, at very least make sure your visitor can close the box easily.
6. Low Quality Video
Video is a great component of a successful law firm website. It allows your firm to show a more personal side to prospective clients. However, you really need to make sure it is professional quality. Posting videos that are blurry, poorly edited or have bad audio will only damage your firm’s image. Most visitors will assume your unprofessional video means your firm is unprofessional as well.
7. Slow Load Times
Lastly, if your firm’s site doesn’t upload quickly, visitors will lose patience and click off your site quickly. With mobile devices this is especially true. Make sure your pages load reasonably fast or else you’ll be sending clients right into the arms of another firm.
For more advice on legal SEO, including website design, copywriting and search engine optimization, browse our blog or contact the skilled SEOLegal team to learn about our comprehensive legal marketing services.
