Keywords and key phrases are the very foundation of SEO. How these words are placed into the copy is incredibly important. Have you noticed when you are trying to get keywords into your companies’ legal website, sometimes it just doesn’t sound right? It may seem forced and scripted. The flow is just not there! Well, if you are feeling this way, your audience will certainly the same.
Below are some suggestions to help increase keyword saturation without destroying how your copy reads.
- First and foremost, you must consider your audience. What type of people are you trying to attract to your law firm? From there, you pick out the appropriate keywords that you will be using for that particular group of people. Making sure you are choosing the RIGHT keywords is key!!! Put yourself in their shoes. What words would you seek when choosing a legal firm? Ask friends, family and customers what they would use. From there you can use a keyword tool that can give you more suggestions. There are several free ones online.
- After you have established what words you will use, consider the phrase, keyword density. What this means is the proportion of times your keyword appears in your copy. For example, if you have a page of 1,000 words, and your keyword appears 10 times, you have a 1 percent keyword density. Most advice in this area is no more than a 4 to 7 percent density. This way you don’t overkill with the words and that it is not too obvious to your audience what you are doing!
- Have a keyword in your title if possible. Also, it is best to have it at the beginning of the title rather than at the end. However, if the keyword in the title does not sound right then don’t use it.
- Write as naturally as possible. Yes, it is important to use keywords for SEO but if it sounds scripted and unappealing to the reader, then they are not going to stay interested in your website anyway!
- Not only use keywords but related words for your flow of copy. By doing this, your copy will appear more balanced as well.
There are plenty more suggestions on how to make certain your legal websites keywords are utilized properly and flow well. It is important to use keywords for the correct optimization of your website but it is equally as important for it to flow for your readers and to hold their interests.
If you have more questions regarding law firm copywriting and how to best optimize your website for the search engines, please continue to browse our blog. Also, we will be happy to assist you in any way possible so do not hesitate to contact us.
